L’Oréal - Consumer Products Division
As part of the core creative team, I developed TikTok-first campaign ideas for L’Oréal’s Consumer Products Division, spanning brands like L’Oréal Paris, Maybelline, and Garnier. Our goal was to boost brand presence in Singapore and Malaysia through influencer-driven content.
I worked on concept ideation and scripting for KOL activations, ensuring the content felt native to TikTok while aligning with each brand and product’s tone and positioning.
✔ Trend research
✔ KOL TikTok content strategy
✔ Creative strategy
Client: L’Oreal Groupe
Role: Creative lead (Content), Senior Copywriter
Year: 2023-2024
Check out some of the content ideas executed by local influencers below (and click through for more!):
Clé de Peau Beauté
As part of the global communications team, I supported content development for Clé de Peau Beauté, spanning 23 markets worldwide. I crafted refined, brand-consistent copy across web, social, PR toolkits, product storytelling, and launch scripts, ensuring a unified global voice rooted in both luxury and science.
✔ Social & Web content
✔ PR Writing
✔ Product copywriting
✔ Scriptwriting
Client: Clé de Peau Beauté
Role: Senior Copywriter
Year: 2022-2024
Some written examples below:
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Press release
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Social Media
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Website copy
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Social Media
