L’Oréal - Consumer Products Division

As part of the core creative team, I developed TikTok-first campaign ideas for L’Oréal’s Consumer Products Division, spanning brands like L’Oréal Paris, Maybelline, and Garnier. Our goal was to boost brand presence in Singapore and Malaysia through influencer-driven content.

I worked on concept ideation and scripting for KOL activations, ensuring the content felt native to TikTok while aligning with each brand and product’s tone and positioning.

✔ Trend research

✔ KOL TikTok content strategy

✔ Creative strategy

Client: L’Oreal Groupe

Year: 2023-2024