Merz Aesthetics
I served as the lead copywriter and creative for Merz Aesthetics APAC’s Instagram presence, helping to shape and grow the brand’s voice in the medical aesthetics space. Beyond content strategy and copywriting, I also supported integrated campaign launches — from conceptualising Instagram filters to advising on how digital assets would be used on the ground across events and activations.
✔ Social media copywriting
✔ Creative content strategy
✔ Trend research
✔ Campaign & activation support
Client: Merz Aesthetics
Role: Creative and Content Lead, Senior Copywriter
Year: 2024
Pharmaceutical Manufacturing
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Pharmaceutical Manufacturing 〰️
Campaign and Sparks AR content development
Together with the team, we conceptualised the overall creative idea and strategy for social media for product campaigns, including the development of AR filters.
✔ Creative content strategy
✔ Copywriting
✔ UI Writing
