Rosewood Impacts - Rosewood Hotel Group
I worked on developing the website copy for Rosewood Impacts, the CSR and sustainability platform of Rosewood Hotel Group. The project involved translating the group’s sustainability commitments, community initiatives, and impact pillars into a clear, refined, and brand-aligned digital narrative.
Working closely with existing brand guidelines and narrative frameworks, I helped shape a cohesive, editorial-style web experience that communicated Rosewood’s values-led approach to luxury, sustainability, and social impact.
✔ Social media copywriting
✔ Brand narrative adaptation
✔ Impact storytelling
Check out the webpage here.
Client: Rosewood Hotel Group
Platform: Rosewood Impacts
Role: Senior Copywriter
Year: 2024-5
Wyndham Hotels & Resorts - Asia
As part of Wyndham’s regional growth communications, I developed a series of press releases announcing new hotel openings across Asia, including properties in Malaysia and South Korea. The work focused on framing each opening not just as a launch, but as part of Wyndham’s broader expansion strategy, integrating brand positioning, owner/developer narratives, and local market relevance into clear, authoritative press communications.
✔ Press release writing
✔ Adapted global brand messaging to local contexts
✔Regional brand expansion storytelling
Sample release:
Press release 1
Client: Wyndham Hotels & Resorts
Role: Senior Copywriter
Year: 2023-5